Rival Creative

SEGA Booth Design and Activity Operations at ESGS 2022

ESGS is one of the most prestigious and well-known gaming conventions in the Philippines. The year 2022 was a momentous occasion for ESGS, marking the first participation of SEGA Japan, one of the top global game publishers, in the event. The stakes were high, and we ensured the best experience and execution for the booth design and activities

Challenge & Solution

With less than a month until the convention date, our agile team promptly took action to fulfill the client's design vision and accommodated all revisions as scheduled to meet the deadline. During the event, there was a large, enthusiastic crowd visiting our booth. Our experienced lead event coordinator managed booth activities such as game test stations, giveaways, visitor surveys, and media test-play sessions, as well as handled crowd control, timeline management, and resource allocation. This ensured smooth operations and activities throughout the convention days, maximizing visitor numbers and enhancing their overall experience.

Final Result

The booth became one of the most attention-grabbing attractions, with the longest queues for test plays and accommodating thousands of daily visitors. This resulted in highly positive feedback from the community and a variety of user-generated content (UGC).


Event Operations


Booth Design and Event Operations


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