To supplement the Seal: WHAT The FUN marketing campaign in Indonesia, web banners are one of the focused options to increase awareness among the grassroots player base.
Challenge & Solution
Optimizing media buying requires a deep understanding of placement. Rather than solely targeting AAA gaming media, we meticulously select the most suitable media to effectively raise awareness among high-quality player prospects.
Final Result
The strategic banner placements generated over 1.8 million impressions with a Click-Through Rate (CTR) of up to 4.26%.